Regardless of the shape of my day to day, I’ve always been drawn to work with a lot of heart. I've done social and marketing for fledgling businesses as well as defined national brands. Some of my earliest and proudest efforts in media include co-founding a literary journal called Aviary Review and editing web content for The Daily Texan. For detailed work and education history, please refer to my LinkedIn.
Facebook, IG Ads
Website Copy, SEO
Marketing Manager, EarBuds App
Austin, Texas · July 2018 — December 2018
EarBuds is a social music app that allows users to broadcast playlists and listen live with friends and followers. It’s a music discovery platform, social network, and the only listening service to partner with both Spotify and Apple Music.
My role as the marketing lead is to develop the go-to-market plan for our U.S. and overseas launch: social media/branding, email strategy, local/national PR, paid media, events and partnerships, as well as beta deployment and retention.
Content Marketer, FloMarching
Austin, Texas · October 2017 — May 2018
My role grew our channel and subscriber base by promoting our national brand and events. Core functions included community management and content creation for social media (Twitter, Facebook, Snapchat, Instagram, YouTube); management of paid media campaigns on Facebook and Instagram; design collaboration for event graphics; email creation; live promotion during events; and external communication with event partners.
Marketing Specialist & Brand Planner, Main Street Hub
Austin, Texas · July 2014 — October 2017
In my 3.5 years at MSH, I felt like I grew just as much as the company did. Typical to the startup experience, my title and responsibilities shifted as business needs changed; when I left the company in the fall of 2017, I'd been in five different roles. I began as a Community Manager in 2014, writing copy for hundreds of local businesses, and in the next couple of years, I had pioneered several new roles in design, branding, and social media consulting. My final position with MSH was in Product, working to engineer tests to redesign the customer experience and to define behaviors in the customer lifecycle.