Scoup Mobile App

Scoup is an app that connects consumers to the local businesses they love most by operating on a very simple marketing principle: push versus pull. Users follow 12 brands of their choice and receive a daily coupon to one of their chosen businesses that expires at midnight. Scoup allows local businesses to part ways with print marketing and allows them to pull users into their business. Simple.


Scoup was founded by my longtime friend and former Google employee, John Moore. He asked me to partner on the branding, design, website, and an early UI while he spoke with investors. This project involved logo design, UI mock-ups and consults, website build and copywriting, as well as working through UX for the initial wireframe.